Conversely, consistent discounts received could indicate strong supplier relationships and effective negotiation tactics. These insights allow analysts to make more informed recommendations for operational improvements and strategic planning. Companies often receive discounts from suppliers for early payment of invoices or bulk purchases. These discounts are recorded in a contra expense account, which offsets the original expense recorded for the purchase.
Contra accounts act like regular accounts on the balance sheet but have a unique purpose. Hence, the term valuation account represents all types of balance sheet accounts related to their corresponding balance sheet accounts. This helps the firms to evaluate the book value of their assets and liabilities.
Companies like to depreciate assets as quickly as possible to get the tax savings, so the balance sheet may not state the true value of fixed assets. Accumulated Depreciation is a contra asset that pairs with Fixed Assets. Accumulated Depreciation acts as a subaccount for tracking the ongoing depreciation of an asset. A Fixed Asset is a Long-term Asset used by a company to create revenue. Each year of an asset’s life, another year of Depreciation Expense is recorded. The offset to the Depreciation Expense account is Accumulated Depreciation.
For instance, if a company receives a rebate on a previously recorded expense, the rebate would be recorded in a contra expense account, effectively reducing the total expense reported. For example, accumulated depreciation is a contra asset that reduces the value of a company’s fixed assets, resulting in net assets. The following are examples of contra expense accounts used in double entry bookkeeping. This type of account could be called the allowance for doubtful accounts or a bad debt reserve.

For example, a grocery store displays advertisements for a national brand in its weekly flyer. The national brand gives the grocery store cash, reducing the overall cost of printing the flyer. Examples of deferred unearned revenue include prepaid subscriptions, rent, contra account insurance or professional service fees. Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a degree in accounting and finance from DePaul University. Get instant access to video lessons taught by experienced investment bankers.
To record these transactions, GadgetHub will create a contra expense account called “Purchase Discounts. Note that accountants use contra accounts rather than reduce the value of the original account directly to keep financial accounting records clean. A contra account is an account with a balance opposite the normal accounts in its category. Contra accounts are usually linked to specific accounts on the balance sheet and are reported as subtractions from these accounts.
Furthermore, contra expense accounts enhance the reliability of financial ratios used in analysis. Ratios such as the operating margin and return on assets become more meaningful when they are based on net expenses rather than gross figures. This accuracy is crucial for stakeholders who rely on these metrics to gauge a company’s financial health and make investment decisions. In the financial statements the purchases account would be offset against the contra expense accounts to show the net purchases.

Expense accounts are technically contra equity accounts because they are linked to another equity account, revenue, and maintain an opposite balance. The expense account uses its debit balance to reduce the revenue account’s credit balance. This depreciation is saved in a contra asset account called accumulated depreciation.

For example, an asset was purchased by a company for $100,000 – that is, the historical cost of the asset was $100,000 – and its contra asset counterpart has a balance of $30,000. Therefore, the asset’s net value (or the book value) will be $70,000. Although they all aim at reducing the balance of some type of account, it is useful to have some general foundational knowledge of the different types of accounts. A contra account is a general ledger account with a balance that is opposite of the normal balance for that account classification. The use of a contra account allows a company to report the original amount and also report a reduction so that the net amount will also be reported. The net amount is often referred to as the carrying amount or perhaps the net realizable amount.
As such, for an asset or expense account that is naturally a debit account, the contra accounts will be in a credit position. For a liability or revenue account that are naturally credit accounts, the contra accounts will be in a debit position. Allowance for doubtful accounts is netted from the accounts receivable balance. The company predicts which accounts receivable won’t be paid by customers and writes those off. When the account receivable is written off, it is added to bad debt expense on the income statement and placed in the contra account.